Monday, April 13, 2009

LEVIS VS FORTUNE 2008


CLIENT: LEVI'S SOUTH AFRICA
DESCRIPTION: VECTOR ILLUSTRATION
YEAR: 2008

Last Year I was asked by Levis South Africa to be the first artist involved in the 1 of 100 featured artist program. Basically the the concept was to design 6 shirts that were to printed in a limited edition of 100. The shirts were distributed among the 10 top Levi's stores in the country.

Each Shirt was individually numbered and packaged in a a blind box format. So you didn't know exactly what edition of the series you would get.

I went for a very bright green colour scheme and featured a more street style aesthetic. All illustrations are true vectors.

A highlight of this project was having a special made point of sale unit which feature artwork by The Fortune Foundation and displayed all the t-shirts. Along with the t-shirts was a take-away artist card. The artist card featured the copies of the artwork and a short bio.

As far as I know all of these shirts sold out. So if managed to get your hands on one take a photo and send it too me. Please also include what number of 100 you have and what shop you bought it from. The best 5 photos will receive a special Fortune Foundation goodie bag.












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