NIKE VS. FORTUNE

CLIENT: NIKE
AGENCY: DESIGNED04
DESCRIPTION: VECTOR ILLUSTRATION / PHOTOSHOP
YEAR: 2008

I worked on a campaign for Nike, based on the introduction of the Air Max current to the South African market. The brief was to depict the merging of two of Nikes most famous running shoes. The Air Max 90 and the Current. Heavy in construction the Air Max 90 was the first shoe to feature a visible air cushioning system and the Current which was construct using super light skin skin like material. Both of these were innovations in the running shoe market. The spread made up a six page fold out cover and were accompanied by editorial about the shoes designer Tinker Hatfield.
Just do it...