CLIENT: MINI COOPER/GOLDFISH
AGENCY: BLACK RIVER FC
DESCRIPTION: VECTOR ILLUSTRATION
YEAR: 2009
Early this year I was commissioned by Black River FC to create artwork for the band Goldfish. The brief was that the band was becoming Mini Cooper ambassadors and each of the two members were going to drive branded Mini Coopers. The idea was to create a yin yang style illustration that could be applied to the one black Mini and the one white Mini. When the cars were parked next to each other the yin yang would be visible. The original idea was very oriental in styling and I decided to take a slightly different apporach. This illustration is just in scamp format as I did not complete the final job.
RATIONALE:
The illustration is based on the Yin Yang symbol and incorporates the two members as two goldfish. The style is less oriental and more sunrise at a beach party. The colour treatment is based on the rising sun and the clear blue waters of island destinations. This is echoed by the cars colours as if one is night and one is day. The circular flow of the water around the fish represents the records that Goldfish spin. The movement in the orange and blue semi-circles adds to this motion.
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